Fact Check: Is Tiwa Savage lose endorsements

Fact Check: Is Tiwa Savage lose endorsements
According to report making round on Matters Arising gathered that, Tiwa Savage has loses four endorsements over leaked sextape.

Report circulating on social media had it that, Tiwa Savage has lost endorsements deals with Cadbury, Pampers, Globacom, withdraw their endorsement contracts with popular Nigeria singer Tiwa Savage

Is Tiwa Savage loses Endorsements? Well, as at time of filing this report, their is no bridge of contract statement from the above mention companies following the trending sextape scandal

Though, as earlier predicted by PR expert, Tiwa Savage may lose some endorsements and have her public image damaged as she battles a scandal which has sparked controversy on social media.

The PR expert, Issac Mayowa says that although the entertainment industry has been engulfed with several controversies involving many other artistes, one that is sex-related threatens an artist’s career and public image.

“The industry is filled with several scandals; from domestic violence to rumoured infidelity or rumoured extramarital affairs, but when a sex tape of an artist is released, it is a huge blow,” he said.

Mr Mayowa added that “most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”

On Wednesday, social media was agog, following the release of a sex tape allegedly involving the singer and her boyfriend.

Tiwa had earlier in an interview with American OAP, Angie Martinez of Power 105.1, raised the alarm that she was being blackmailed by an unknown person with a sex tape

She had expressed concerns about what the blackmailer could do with the clip even as she claimed that the video was accidentally posted on Snapchat by her lover, who immediately deleted it.

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